BuildRight Ltd — Advertising Campaign
Project Overview
Background
BuildRight Ltd, a leading construction firm, needed a major advertising push to support their expansion into the residential market and build brand awareness among homeowners.
Objective
Create a cohesive multi-channel advertising campaign that establishes BuildRight as the trusted choice for residential construction and renovation projects.
Challenge
Reaching both B2B and B2C audiences simultaneously while maintaining a unified brand message across traditional and digital advertising channels.
Solution
We developed a dual-audience campaign strategy with separate creative executions for trade and consumer audiences, unified by a strong brand tagline and visual identity.
Outcome
The campaign generated 2 million impressions, increased website traffic by 60%, and contributed to a 28% rise in residential project enquiries within the campaign period.
Project Information
Services Provided
Key Features
TV Commercials
30-second and 60-second TV spots for regional broadcast.
Radio Spots
Catchy radio advertisements for local and regional stations.
Billboard Designs
Large-format outdoor advertising for high-traffic locations.
Digital Ads
Programmatic display and social media advertising.
Print Collateral
Magazine ads, flyers, and brochures for trade distribution.
Performance Tracking
Real-time campaign analytics and optimisation.
Results & Achievements
Technologies Used
Client Testimonial
Working with PK Multimedia on this project was an exceptional experience. Their team demonstrated deep expertise, creative vision, and unwavering professionalism from start to finish. The results exceeded our expectations and have had a lasting impact on our business.
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